Facebook is recognized to be a strategic place to advertise. Not surprisingly, the Internet research firm eMarketer says more and more advertisers are flooding social networks.
Quoted Detknet from AFP on Saturday (14/08/2010), predicts eMarketer, advertisers will be willing to spend more than billions of dollars to advertise on Facebook.
"The brand advertisers make their advertising on Facebook as a base. Spending on advertising is built very quickly and the audience become one of the things that advertisers can not be ignored," said eMarketer senior analyst Debra Aho Williamson.
As is known, Facebook users has reached 500 million people in July last. It's not a strange thing if the users are accustomed to spending long hours each week, even daily access to the site are made Mark Zuckerberg.
This then became Facebook attractiveness to advertisers. EMarketer research indicates that advertisers will spend USD 1.28 billion globally to attract the attention of the Facebook users.
Facebook's success attracting advertisers is supported by the existence of 'self-serve' software that allows advertisers to design their virtual advertising and targeting ads based on the needs of the target audience, such as gender, age and other demographics.
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